Outsourcing our bookkeeping and accounting was a good decision, but even better was outsourcing it to EJBC. They have been efficient, cost effective and flexible from day one, and we are very happy with the service that we receive.

Simon Nutbrown

I was introduced to EJBC by recommendation from a friend and have been with them two years now. I have always found them thorough, helpful and easy to deal with. They always respond quickly when I have a question, and the detail and clarity of the paperwork they have produced for me is a refreshing... Read More

Jeremy Porter

Starting a new business can feel a bit daunting but working with EJBC has been pain free from the beginning, enabling us to get on with building our business and delivering the work. In the beginning, as we got to grips with the practicalities of running the business we regularly rang Emma for... Read More

Angela Greenfield

Job Retention Bonus policy paper published

05/08/2020 – The government has published further guidance on how the forthcoming Job Retention Bonus Scheme will operate. The scheme … More...

£50m extra funding for Customs Intermediary Grant Scheme

04/08/2020 – Over the past few months, HMRC has unveiled a package of measures to accelerate the growth of the UK's customs … More...

£20m in new grants for small businesses

04/08/2020 – £20 million worth of new government grants have been released to help small and medium sized businesses across … More...


How elastic is demand for your products?
28/07/2020

Many will remember the empty shelves in supermarkets when lock-down commenced March 2020. In particular, the absence of toilet rolls…

Compare this with supplies of TVs and other luxury goods where there was no noticeable absence of supply.

These examples point to a basic economic theory; that a product with few substitutes (toilet rolls) and where demand is constant, is inelastic.

Products where there is no immediate, compelling need, chocolates or a new iPad, are said to be elastic from a demand perspective.

Why does this matter?

If you sell products that are demand inelastic – toilet rolls for example – there will be less resistance to price increases if supply becomes an issue. Witness the prices we all had to pay for loo-rolls when available earlier this year.

You might like to consider the range of goods and services that your business sells from this perspective.

If most of the goods you sell are demand elastic, price increases will tend to result in a lower volume of sales: customers will simply defer buying until prices reduce.

Alternatively, if supplies of inelastic goods start to reduce, sellers will be able to pass on price increases more effectively, as demand will remain constant. 

It is worth considering these basic facts of economic life when you next consider the range of goods you offer.


Accounts

We specialise in preparing end of year statutory accounts for your business, in line with HM Revenue & Customs legislation:

Sole Traders & Partnerships
Limited Companies
Limited Liability Partnerships
Property Management Companies
Property rental income accounts

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Bookkeeping

We can adivise on the best bookkeeping options for your needs and budget, if you would prefer to do the bookkeeping yourself.

There are a number of excellent options including Sage desktop software and market leading online solutions, such as Kashflow & Xero.

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Payroll

ejbc payroll

We can set-up and run your payroll scheme or advise on:

Setting up a new payroll system
Day to day payroll processing
Dealing with PAYE and NI deductions
Completing your end of year returns
Holiday & Statutory pay
Stakeholder pensions

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Start Ups

Starting a Business is an exciting opportunity but at the same time can be daunting.

Why not let us take some of the stress away. We are on hand from the outset to help you through many of the challenges of getting your business up and running successfully.

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Contact Us

The Rectory, 1 Toomers Wharf, Canal Walk
Newbury
Berkshire
RG14 1DY
Phone: 01635 46174
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